Phase 11 : Social Media Marketing
- What is Social Media?
- Web 2.0 the Social Web
- SEO Aspects with Web 1.0, Web 2.0 and Web 3.0
- Social Media and Marketing
- Elements of Social Media
- Micro blogs Services(Twitter, Pownce,Tumblr, Plurk,Seesmic )
- Social Platform(Face Book, LinkedIn, Ad Gabber, MySpace, Bebo,Orkut, Live Journal )
- Promotions on Social Networking Sites
- Promotion by using Multiple Sharing Options
- Promoting by using URL Shortening Tools
- Face Book Marketing
- Twitter Marketing
- YouTube Marketing
Workshop # VI: Workshop for Phase 10 and 11
Phase 12 : Revenue Sources: Work as Publishers
- How to Generate Revenue through Web Sites?
- Goggle Ad sense (Pub id, Channels, Ad sense Set up)
- Top Alternates of Ad sense ( Tribal Fusion, Komli, Kontera, adBrite.. etc )
- Other Revenue Sources (Affiliate Marketing, Banner Marketing )
Workshop # VII: Workshop for Phase 12
Phase 13 : Google Ad words - PPC Marketing
- Google Ad words Concept
- Intro : Google Ad words, Yahoo Miva Sponsored Search Marketing
- Types of PPC
- Pros and Cons
- PPC Campaign (Pay per Click)
- Valuing your Clicks
- Online Conversion Rates
- Sponsored Ads
- Tracking and Report Tools (using Google Analytics)
- Working with Ads groups and networks
- Billing Payment System
- Google Ad Establishment
- Landing Page
- Keywords Bidding Skills
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