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PCSEMO Course Details |
Home ยป PCSEMO (Professional Certified Search Engine Marketing Optimizer)
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Phase 3 : Keywords Research and Analysis
- Understanding Keywords and Competition
- Keywords vs. Keyword Phrases
- What's Target Keywords, How to find it?
- Keyword Research Tool
- Finding Appropriate and Right Keywords
- Using Word tracker, Yahoo Overture and Google Ad words Tool
Workshop # II: Workshop for Phase 3
Phase 4 : SWOT Analysis of Website: Site Analysis
- Who is Concept for Website: Domain Age, Hosting and Server details
- SWOT Factor 1. Strengths of Existing Web site
- SWOT Factor 2. Weakness of Existing Web site
- SWOT Factor 3. Opportunities for Existing Web site
- SWOT Factor 4. Threat for existing Web Site
- Structure and Content Analysis
Workshop # III: Workshop for Phase 4
Phase 5 : Website Optimization in Search Engines: Introduction
- On Page Optimization
- Content and Keyword Optimization
- Off Page Optimization
- Link Building Strategy
- Geo-Targeting
- Social Media Marketing(SEM, SMO, SMM)
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