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PCSEMO Course Details |
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Home » PCSEMO (Professional Certified Search Engine Marketing Optimizer)
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Phase 6 : On Page Optimization
- Web site internal Pages URL Creation
- Title, Meta Description and Keywords creation
- Meta Tag Optimization as per Keyword Research
- Breadcrumb Creation
- Site Structure Analysis
- Robots File Creation and Validation
- XML Sitemap Creation for Google, Text Sitemap for Yahoo
- HTML Sitemap for Users
- Image Tag Optimization (Alt and Title attribute)
- Anchor Text and Internal Navigation
- RSS and ROR Creation and Implementation
- 301 Redirection for Canonical Issue
- Custom Error Page Creation for solving 404 Error
- URL Renaming and Rewriting .htacess code
- HTML/CSS Validation
- Checking Broken Link
- Create and Mange Google, Bing and Yahoo Webmaster Tool
Phase 7 : Content and Keyword Optimization
- Keyword and Competitor Analysis
- Initial Traffic Analysis
- Search Engine Submission
- Directory submissions
- Dmoz Listing (Concept of ODP)
- Articles Submission and Comments
- Blog Creation, Submissions and Comments
- Classified Submission
- Press Release Distribution
- Forums Posting and Comments
- Favicons Creation
- B2B Posting
- Theme base Link search
- Getting in to Yellow Pages
- Guest Books for websites
- Press Release News Syndication
- Driving traffic through dedicated Social Networking
- Social Bookmarking Strategy and Implementation
- Podcasting : Audio and Video Optimization
- Promoting Subsequent pages of the Website
- Google Analytics Setup Management
Workshop # IV: Workshop for Phase 6 and 7
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